In 1992 Martin and Michael Fewings (an old Television friend with common goals) formed a TV and Music services business. Strike Force began rise as one of the major organisations within the Film & Television Production Services sector over the next few years.
Martin felt the need to return to the music industry in 2000 to pursue the industries need to embrace new technologies for proper exploitation of content. Advising a US content licensing organisation prior to European rollout and developing an encryption and digital rights management delivery system to combat the likes of Napster. Bonaire Media Management was born.
Whilst developing the system he has looked after affairs of a few up and coming artists and some old favourites (Sparks, Paul Rutherford from Frankie Goes to Hollywood, Racey and Paul Humphreys from OMD and the biggest rock band in the world Globus), and continued to utilise his immense knowledge of music, film and television by advising productions on production plans as well as developing relationships with artists and their representatives to obtain best price synchronisation rights of music.
This wealth of experience is currently also being put to good use in the Movie Trailer world by his involvement in the rollouts of major Hollywood movioes as well as supervising the musical content for the programming of Film 24 (sky channel 158) film24.com
Internationally renowned for his industry experience he has the enviable position of having solid contacts within almost every major music market and City of the world.